The sociology which thinks that an industrial rationality functioning separately can be isolated from the whole of social life can go so far as to isolate the techniques of reproduction and transmission from the general industrial movement. Thus Boorstin finds that the results he depicts are caused by the unfortunate, almost fortuitous encounter of an oversized technical apparatus for image diffusion with an excessive attraction to the pseudo-sensational on the part of the people of our epoch. Thus the spectacle would be caused by the fact that modern man is too much of a spectator. Boorstin fails to understand that the proliferation of the prefabricated “pseudo-events” which he denounces flows from the simple fact that, in the massive reality of present social life, men do not themselves live events. Because history itself haunts modern society like a spectre, pseudo-histories are constructed at every level of consumption of life in order to preserve the threatened equilibrium of present frozen time.

- Guy Debord

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